English-Italian translations for market research

• ricerca di marketing
• ricerca di mercato
  Ricerca e sviluppo costituiscono un ambito importante, non solo a livello di ricerca sul prodotto, ma anche di ricerca di mercato. Research and development is an important area, not just product research but also market research.

Definition of market research

• The systematic collection and evaluation of data regarding customerspreferences for actual and potential products and services

Related words

• customer research
• consumer research